Media Bubble

Media bubble is a social phenomena where individuals are only exposed to the media that they have a preference to. On web, this is a direct result of semantic web, most web sites, Social Media, use the semantic web to research about each user’s identity regarding sexual preference, shopping habits, political bias. Once these identity has been collected from the users, the web creates a media bubble by only exposing users to the material that they are most likely to already agree with, even if the the user identity would prefer the bias opinions, such as racist opinion.